What’s the Difference Between $5 Logo and $250 Logo? I Tried Both. - lopezwavers

Can you tell the deviation 'tween these 2 logos?

Color pallette? A bit. Shape? Definitely. Yet the main departure is the $211,000,000 that was spent on the rebranding. That must be a really good logo.

Along second thought, that price may personify a bit too overmuch. I'd do it for $210,000,000.

I guess after a certain place you just can't tell if the logotype is worth a million more or a million less. And I don't deliver sufficient money to test it out anyway.

Eminence: whatever cases mentioned include both rebranding & logo design expenses.

All the same, I did wealthy person sufficiency money to check if there's a difference between a $5 logotype and a $250 one. Here's how IT went.

$5 Logo

Thither are umteen places to make a logo for $5 – plenty of online logo makers, builders, and generators. But I wanted to work with a human designer. And if you read my previous articles, you'll catch I have a cushy spot for one particular place.

Fiverr.

So I plant this one guy with nice reviews and ready-made my Holy Order:

I deliberately made my bespeak rather vague. Because this is how I experience like most clients (especially first-timers) formulate their requirements in the beginning.

I would love him to necessitate me a bunch of follow-functioning questions. But you shouldn't expect that for a $5 logotype. And guess what, he didn't ask any.

After 3 days, I got my logo.

And that's information technology. That's what you get for $5. Press "Holy Order complete" and the designer will get $5.
Nevertheless, I remembered about something I proverb in his description.

I had no trust for torture, but I distinct to explore the rabbit hole and asked for a revision. After all, it stated I had an unlimited amount of them.

I got the reply inside an hour.

In conclusion, a follow-up oppugn. I dispatched the logos that I like.

And after cardinal days, I got a revised edition of my logo:

Now, how can you say "no" to the logotype that is basically combined of things that you dispatched yourself? The face, the flat design, the drab color palette. I just distinct to check and see if I could meander in one final stage touch:

It's been 30 days since that last message, and I'm nonetheless wait for my burble. I guess that's it, and that's what you get for $5.

Frankly speaking, I think the house decorator earned from each one one of those dollars already. The last request of mine was just to cheque along this whole "unlimited revisions" thingy. For $5 I got 2 review questions, 1 revision, and 2 designs. Slap-up.

What will I get for $250?

$250 Logotype

Sojourner Truth be told, this whole TopSoap venture is not actually a made-up example.

My admirer and I had this runty business estimation – we were going to deal out handmade easy lay. Just like in Fight Club, solely we weren't going to use quality fat. But we fought each other all day, that's for steady.

His job was to clear soap and mine to sell it.

One of my first tasks was to do up with our logo. I was positive it wouldn't choose much time or money. Ha…

I hired a professional graphic clothes designer to facilitate me. And in front we flat started, she sent a leaning of questions regarding the task:

What and wherefore do we sell?
Who is our target consultation?
What do we want our logo to say to hoi polloi?
What's the important competition and where are we advisable?
Wishes (if any), inspirations, references…
etc.

I didn't have even one-half of the answers. I bit by bit self-addressed each one of these, simultaneously learning more about my own business. That was unexpected.

After wholly the questions were answered I came out with something similar a mood board for the future design:

Within a short amount of time, my designer presented her first intent:

She also provided Pine Tree State with a few sketches in case I welcome to juggle with some elements in a finished mockup:

After a few back and forward attempts we came to a finished version:

I really loved this design.

Then came the start out that I'm not proud of. Turns out, after all the questions and discussions and sketches I learned very much about my own soap business. And I found that my audience of adult women were non particularly fond of steampunk as very much like I was.

We needed something more human and relatable. Like, a hand holding a bar of scoop. Brilliant approximation, I view. My designer nodded and started to sketch all my "brilliant" ideas. And the $250 price tranquillize covered this work.

Here are just a few of sketches of many that she sent back out to me:

The first designs were simple. An arm holding liquid ecstasy. But they portrayed poor hygiene, in my opinion. So then I had another estimation… Why non cook a robot holding soap – a clean, robotic arm. Perfect. Just one trouble: it's not humane anymore.

A knight's hand in a glove, holding a bar of soap. A windup of my "manpower with easy lay" journey. It's clean, it's humane, and it's manly (we're men making Georgia home boy for women – I thought it had a nice ring to it). My designer even put on a real glove and ornate it with shells to create a perfect reference for herself.

At some point, she even conveyed me cardinal pages of sketches of just hand gestures. Sadly I couldn't see them for this article. Even more sadly, no of them "clicked".

Seeing all the hands on the paper made me think whether having hands in the design was a good idea at all. I was really lost there. And, unfortunately, my designer was the one troubled.

In all likelihood eyesight how hallucinating I was going to become soon, she took the matter into her ain hands. My last contribution was to change the name – from "Lucky Soap" to "Top Soap". Because after asking around 30 people, I realized that they preferred to expend money on caliber, not luck.

This is what she transmitted me:

One of these "clicked" with me outright. So we went with IT.

It was simple, it was clean, and, funny enough, had a steampunk vibration to that. It could be easily carved on the soap itself and was easy to print elsewhere. My designer managed to accumulate all the noise I provided her during these weeks and take something out of it.

I didn't just get a logo. During all the time we worked together, I got countless sketches of my ideas connected paper, reexamination questions, and motive to learn more about my own business than I thought was possible. This is what I got for $250.

Afterword

Let's articulate the average clothes designer's salary in the US is $19 per hour. For $5 you purchase roughly 15 minutes of a designer's time (an time of day in the less developed countries). What can you expect inside 15 minutes of work? Not many questions asked, the designer will just get to the result ASAP and maybe the money will make up worth their time.

Candidly, I assume't believe that any person can immerse themselves into a project within 15 minutes, no matter their skill set. At unexceeded, you're aiming at clean, only shallow go.

For $250 you buy leastways 10 hours of a designer's time. During that time, a designer learns more about your project, and his or her work becomes Sir Thomas More deeply rooted in IT.

I wouldn't say that a $250 logo will always look more beautiful than a $5 logotype, only it will definitely have a deeper meaning.

You can always use the $5 choice if you absolutely recognise every detail about what you want and lav explain IT in a way that symmetrical a 5-year-old could understand. With pictures. Someone will do your idea and, with a bit of hazard, it will be ok.

In curtal: a $5 logo is an execution. A $250 logo is a collaboration.

If the $5 logo is a pit block off, the $250 one is a road trip. You never know where it may take you, but you will definitely see something early along the right smart.

About the author: Andrew started at Icons8 as a usability specializer, conducting interviews and usability surveys. He desperately wanted to partake his findings with our professional biotic community and started composition insightful and risible (sometimes both) stories for our web log.

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Source: https://blog.icons8.com/articles/difference-of-cheap-and-expensive-logo-design/

Posted by: lopezwavers.blogspot.com

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